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Work/E-commerce

Marketing Analytics Platform

A marketing analytics platform

Manual exports replaced by one live reporting path.

Problem

Campaign, commerce and site data lived in separate accounts. Weekly reporting depended on someone exporting files and rebuilding the same tables.

Before

Specialists checked each source by hand. Numbers disagreed depending on who exported them and when. Recommendations arrived after the period they described.

Solution

We connected the sources through an ingestion API, aggregated them on a schedule and put a single dashboard in front of the team. Alerts mark broken imports and unusual shifts. An AI layer reads the same aggregated data and drafts recommendations the team can accept or ignore.

Architecture

  1. 01Data sources
  2. 02Ingestion API
  3. 03Aggregation
  4. 04Warehouse
  5. 05Dashboards
  6. 06Alerts
  7. 07AI recommendations

Result

Reporting no longer waits for a manual export. The team works from one dataset, sees when a source fails, and reviews recommendations against the same numbers.

Screens

Dashboards and account views are shown during a project discussion, with commercial data removed.

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Several marketing sources brought into one operational view, with alerts and recommendations.

Discuss a project